User experience design

Design around your audiences with insight, empathy and purpose

User experience design

Designing with insight for real-world impact

Zoocha’s user experience design services provide you with the solid foundations for meaningful, engaging and accessible solutions that don’t just go above and beyond for your users, but deliver real impact and ROI for your business, too.

User-centred design

Zoocha’s UX design approach puts users at the heart of every experience we design. Our process marries curiosity and creativity with data-driven, iterative design, validating every design decision through evidence and user feedback. We follow a user-centred design methodology, incorporating:

  • Research and Discovery – Understanding user needs, business objectives, landscape context and technical constraints through desk research, user research, and stakeholder engagement.
  • User journeys & experience mapping – Identifying key pain points and opportunities for seamless user interactions.
  • Information architecture – Structuring content and navigation to enhance usability, accessibility, findability and comprehension.
  • Wireframing & prototyping – Structural designs using inclusive atomic design patterns and components we can test and learn from prior to progressing into higher-fidelity user interface (UI) designs.
  • Usability testing – Validating prototypes, journeys and usability of experiences via iterative testing and feedback loops with users.
  • Interaction design – Bridging between UX and UI – crafting intuitive interactions that support fluid, natural and delightful user experiences.

Designing for accessibility and inclusivity, by default

At Zoocha, we’re incredibly passionate about accessible design and champion inclusive, compliant design best practices. We believe digital experiences should be open to all and genuinely accessible to everyone.

All Zoocha’s team members have accessibility training, and we hold IAAP certification as an organisation.

We use inclusive design patterns, navigational best practices, and accessible codebases on every project, aiming to build websites that are WCAG AA accessible by default.

Our user experience design approach draws on Government Digital Service (GDS) best practices, and aligns with WCAG (Web Content Accessibility Guidelines). This means everything we create can be enjoyed by users of all abilities, needs and aspirations, across all contexts.

Accessibility matters to us

How UX helps drive returns on each project

  • Enhanced usability, engagement and retention – Improve user satisfaction by creating intuitive and engaging digital experiences that deliver against their actual needs, not just your assumptions around what’s important to them
  • Optimised conversion rates – Increase sign-ups, journey completion, or key interactions by reducing friction and frustration – supporting your key business goals and ROI alongside their user experience
  • Reduced development costs – Identify and solve UX challenges early, avoiding more costly fixes later once a product or experience has already been built and launched
  • Scalable, long-lived solutions – Design with flexibility in mind, ensuring adaptability and extendability as user needs evolve, or your priorities change
     

How can we help?

Get in touch to discover how our user experience design services can set you up for success on your next project.
How can we help?

Insights

Read our insights on accessibility and user-centred design here

Read more