Design thinking
Made to get you moving from a problem to a user-centred tested solution – fast
ZooChange
Our Design Thinking Toolkit.
Design Thinking is a user-centred problem-solving approach that blends creativity, strategy, and empathy-led design activities to quickly move from a challenge into collaboratively designed and tested solutions.
Flexible… and made for innovation
Whether you’re refining an existing product, service or experience – or creating something entirely new – our flexible Zoochange toolkit brings tried and tested Design Thinking methodology to projects and budgets of all shapes and sizes.
Our Zoochange toolkit helps you to:
- Innovate and pilot: Rapidly move from problem to tested solution – breaking down inertia and moving from thinking to making with confidence and less risk
- Evolve an existing experience: Ideate and test new experiences, content or functionality to drive engagement, retention and action with audiences
- Continuously improve a product: Build in design thinking to project or product lifecycles; optimise or launch new features and quickly iterate data-driven improvements
Mix and match Zoochange activities to suit the scenario
- Vision and objective setting
- Desk, audience and stakeholder research activities
- Personas and audience profiles
- Experience and journey mapping
- Problem framing and ‘How Might We’ workshops
- Impact mapping and prioritisation
- Collaborative ideation workshops and sketching
- Variable fidelity prototyping
- User testing and analysis
- Recommendations and business case creation
Our first step is building empathy and understanding the "why" behind any challenge.
Through light-touch, agile mixed research methods, we uncover users' needs, behaviours and pain points while exploring the broader context of stakeholders’ aspirations and organisational goals – and why a solution to this challenge is worth pursuing.
Identifying the right problem to solve can be just as crucial as solving it.
In this stage, we synthesise insights from our research to define a clear and focused challenge. By honing in on the most valuable (and feasible) opportunities, we establish a shared understanding across teams and ensure efforts are concentrated in the right places.
Through collaborative workshops and co-creation, we move from insights into creative exploration.
Diverse perspectives help us challenge assumptions and sketch out potential solutions, with stakeholders involved to help support collective ownership and shared investment in outcomes.
Through prototyping and testing with real users, we refine concepts, iterating quickly and testing their suitability for the real world.
This phase is about building confidence in solutions being viable, desirable and effective – minimising risk before committing to a particular approach.
With tested concepts in hand, we help organisations make informed decisions about the best path forward. We focus on analysis, prioritisation, and planning for the next steps.
Whether creating a business case for investment, developing an initial backlog, or revisiting a challenge based on testing data, we ensure that any next steps are based on data and evidence rather than hunches or assumptions.