Research & discovery

Mixed research methods, analysis and insight-led recommendations – designed to set you up for success.

A practical and efficient approach to research

Zoocha’s research and discovery process is pragmatic and practical – designed to quickly fill in knowledge gaps and allow you to progress from theory into practice without duplicating effort.

Our approach provides a holistic view of the environment your business operates within, the digital world your competitors and customers inhabit, and the challenges and opportunities across both.

200+

Hours spent refining user experiences through testing

70+

Websites designed to convert and captivate

Research, analysis & insights to inform the next right action

Audience & analysis

Zoocha’s qualitative and quantitative audits and analyses provide a clear picture of your current situation, ensuring that subsequent work is rooted in insight and data.

We quickly and efficiently immerse ourselves in your world through a range of techniques including heuristics, expert UX reviews, analytics, marketplace analysis, and existing research and strategy reviews.

Our mission is to extract actionable insights, identify gaps in knowledge, understand where the greatest opportunities lie – and where the most significant impact can be made.

Audience research

Engaging users and stakeholders is central to uncovering meaningful insights and turning them into a plan of action. By building on what you already know through interviews, surveys, and observational techniques, we gather a holistic view of your combined audiences’ needs, behaviours, motivations, and challenges.

By aligning stakeholder goals with user expectations, we ensure any resulting digital experiences resonate deeply, building trust and creating value throughout every interaction.

Workshops

Workshops are a mainstay of Zoocha’s collaborative approach. They bring together cross-functional teams to uncover ideas, align priorities, and co-create solutions.

From problem-framing exercises to ideation sessions, we use proven design thinking tools and techniques to move from insight to action, quickly. Combined, they help uncover clarity, accelerate decision-making, and achieve collective ownership of solutions.

Strategy & advice

We transform insights into clear roadmaps and activity backlogs, prioritising high-level opportunities, practical recommendations, and actionable next steps.

Our deliverables are designed to empower your team to move forward confidently, whether refining an existing product or launching something entirely new. Every recommendation is backed by evidence, removing guesswork and helping achieve stakeholder buy-in.