Data & analytics
Ensure your platform is optimised to collect tangible user insights.
Be empowered by data
Leverage tools such as Google Analytics, Google Tag Manager and Hotjar to map a full picture of your users’ behaviour. Our team ensure integration is optimised for maximum data capture, and support you with the collection and interpretation of meaningful data insights.
Our robust security certifications ensure we are always compliant to GDPR and emerging data standards, keeping your data capture compliant with evolving legislation.
Our roadmap
Google Tag Manager setup
With this level of tracking, you’ll be able to understand which buttons are clicked the most, whether visitors are opening menus and exploring pages, and which content is actually being read. These insights will appear in GA4, allowing you to access more detailed metrics and make strategic decisions to improve the user experience.
Google Analytics 4 setup
In GA4, you’ll be able to monitor user engagement through pre-built reports. For example, you can see how many users downloaded a document, how many filled out a contact form, or which search terms they used on your site.
The advanced setup is designed for those who need deeper insights and custom tracking to understand user behaviour beyond GA4’s automatic capabilities.
The advanced setup is designed for those who need deeper insights and custom tracking to understand user behaviour beyond GA4’s automatic capabilities.
Google Analytics personalised reports
Once your website has GTM and GA4 set up, we can create custom GA4 reports, such as funnel reports to identify drop-off points and user path reports to analyse common navigation paths.
Basic personalised reports are perfect if you need ready-made reports to track visitor activity without creating a custom dashboard. GA4 has built-in tools that allow you to explore key data about your website.
Basic personalised reports are perfect if you need ready-made reports to track visitor activity without creating a custom dashboard. GA4 has built-in tools that allow you to explore key data about your website.
Digital analytics dashboard
To compliment those personalised reports, an advanced fully customised and interactive dashboard can be provided using Google's Looker Studio. This allows us to combine data from different sources and present information in an easy-to-understand format.
Conversion rate optimisation
With a structured data collection and GA4 setup, you are ready to start the CRO process, testing hypotheses to improve your conversion rate and user experience. We set up experiments, monitor results in collaboration with your team, and, if successful, you decide whether to implement the evidence-informed changes with our development team.
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