Audience research
Painting a rich, insight-packed picture of your internal and external audiences.
Understand your audiences, inside and out
Zoocha’s flexible, mixed-methods approach to audience research bridges the gap between customer needs and business objectives.
With insights synthesised from multiple perspectives, it’s designed to support confident, informed decision-making and strategic clarity – helping not only transform user experiences but drive measurable business value, too.
Practical and efficient – building on top of what you already know
No two projects are the same, so we always tailor our approach based on your budget, timelines, and what you already confidently know.
Combining qualitative and quantitative techniques, we focus on providing actionable, real-world insights. Outputs are practical and accessible – and designed to be easily socialised – helping you move from theory to practice with confidence and consensus.
Our research methods include
- Stakeholder workshops and interviews – Engaging with decision-makers and wider stakeholders to uncover business priorities, internal perspectives, pain points and opportunities.
- Focus groups – Interacting with end users to understand their digital lives and how we can help elevate their digital experiences.
- User interviews – Speaking directly with your audiences to understand their motivations, behaviours, and challenges.
- Surveys & polls – Gathering broad user sentiment and quantitative data to support qualitative findings.
- Analytics reviews – Diving into data around current user behaviours – identifying usage patterns, usability or engagement issues, and opportunities for optimisation and improvements.
- Usability testing – Observing how people interact with digital products to identify friction points and areas for improvement – moderated, unmoderated, remote or in-person sessions.
- Competitor & market research – Evaluating the broader landscape to identify trends, gaps, and opportunities to seize.
How Zoocha's audience research can help you
Reduce guesswork and use evidence-backed insights to shape your strategy, products and broader digital activities.
Bring your key stakeholders on the journey as collaborators within the Discovery process.
Create experiences that resonate with users by deeply understanding what drives them, and what turns them away.
Identify and resolve friction points, improving the user experience, conversions and ultimately, ROI.
Ensure your digital products meet both user needs and commercial goals and create maximum shared value.
Turning insights into actionable deliverables
Audience research is only valuable if it leads to meaningful change. That's why we don't just deliver reports – we provide practical and actionable recommendations that help you refine your digital strategy, optimise your products, and create more impactful experiences.
We’ll tailor deliverables to your needs, including:
- Research insights reports outlining prioritised themes of opportunity
- Personas to help target and connect with audiences effectively
- Experience maps to identify pain points and opportunities
- Journey maps to define and optimise user flows
- Information architectures to ensure content is navigable, findable and intuitive