Visit Valencia
Refreshed design and modern Drupal development for the official tourism platform for Valencia, welcoming more tourists than Madrid each year.
Increase in transactions
Increase in pages visited per session
Increase in average session length
The ask
The Visit Valencia platform had originally been built from reused code on a similar tourism platform for Madrid, this resulted in numerous code issues and a site that would frequently go down. Originally Zoocha were tasked with simply uncovering and resolving these issues, however, it was quickly understood that the platform had been left in an unrevivable condition.
Although our team were quick to resolve the caching issues that were largely responsible for the outages, the clunky code that had been re-used meant that the issues encountered rendered the site unfit to meet key goals for Visit Valencia.
The brief shifted to a full redevelopment. The new site needed to be stable, easy for the Visit Valencia team to manage, and flexible enough to support new features and functionality in future.
The approach
Our redevelopment focused around creating a Drupal site that would be easy to manage for the Visit Valencia team. Zoocha used Storybook as our UI framework, and paragraphs and components that would allow Visit Valencia to have full ownership of their content without impacting the consistency of the platform. Our team also leveraged the Drupal user permissions matrix to ensure content editors would have appropriate levels of access to allow for a structured workflow to take place before content release.
Technical features of development included:
- External API managing the live weather forecasting for daily and weekly updates
- User focused mapping features that allow users to see places to visit and map their route across the city
- Users are able to add favourites and rate the experiences purchased through the site
- Hubspot integration to allow for code reuse and flexibility across all components
- Unified checkout process through API integration with Experticket
- Integration with Microsoft Dynamics CRM
The results
Despite the impact of the pandemic on the tourism industry, Visit Valencia has seen a 20% increase in transactions when compared with the same period pre-pandemic. Additionally, pages visited per session are up 31% and the average length of session has been extended by 60%, with users exploring more areas of the platform.
With their hands-on approach, the Visit Valencia team have always been keen to explore new and exciting functionality. Future enhancements in our roadmap include aspects of personalisation and user recommendations to further develop the platform, areas which our team are keen to explore.
Visit website
Zoocha is the best provider we have had. We've learned a lot from their expert knowledge and the team is always ahead of us, finding solutions, ideas and improvements; we value that tremendously here at Visit Valencia Visit Valencia
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