Zoocha wins Gold award for Global Touring platform

A unified, multi-brand platform

Since 2018, Zoocha has partnered with Global Touring, on their digital evolution, and today we’re thrilled to share that Zoocha has won a Gold award from NYX Awards in the Website/Travel category, a prestigious international competition that recognises and celebrates excellence in the creative and marketing industries.

With Global Touring’s portfolio spanning Topdeck Travel, Back-Roads Touring, and the newly acquired Grasshopper Adventures, the challenge was set to provide a solution that could showcase new branding across all the brands, whilst improving the user experience across key journeys and creating efficiencies for Global Touring to manage the brands. 

Zoocha proposed a single Drupal platform with a multi-brand global design system, unifying components and design tokens while allowing brand-level differentiation. The “one platform” approach delivered more robust integrations with Travel Studio (end-to-end reservation management) and “build once, publish many” efficiencies across all brands.

We ran collaborative design-thinking workshops to prioritise the biggest opportunities from inspiration to booking. Prototypes tested new booking flows and interactive trip pages (itineraries, maps), with usability sessions across diverse ages, abilities, devices, and brands.

Measurable impact

The launch of the first site, Back-Roads Touring, marked a major milestone, delivering clear and measurable results from the start. Within months the site achieved:

• +28% year-on-year bookings, strengthened by a +2% uplift in direct channel share.
• +14% increase in traffic through destination, itinerary, dates and prices pages; average time on site climbed from 2:24 → 2:32.
• +120% conversion uplift from “customer details” to “payment” in the booking funnel.
• +6% site engagement rate; +16% overall traffic. More visitors, more engaged, converting better.

Winning Gold at the NYX Awards is a proud milestone for the Global Touring-Zoocha team. It recognises how a single Drupal platform can balance brand differentiation with delivery speed and operational efficiency. Huge thanks to our partners at Global Touring and everyone involved.