Building a Platform for Growth: How Global Touring Unified Their Digital Estate
Practical Insights from Industry Experts
Our upcoming webinar will take a behind the scenes look at how Global Touring are using Drupal to bring their digital estate together and build a platform that is both scalable and flexible for the long term. Drawing on a partnership that began in 2018, the session will share real world insights into how the right platform strategy and close collaboration can help untangle complex digital challenges and set organisations up for growth.
Global Touring will talk openly about the reality they were facing. Legacy systems, a partnership that was not delivering, and the growing challenge of running three brands side by side without costs spiralling or teams being stretched too thin. In this webinar, attendees will hear how tight timelines influenced key decisions and why investing time in getting the foundations right proved essential.
Scalability will be a major theme throughout the discussion, particularly when it comes to long term cost effectiveness. The speakers will explain how consolidating onto a single Drupal codebase has made maintenance simpler, updates faster and improvements easier to share across brands. By fixing things once and reusing them everywhere, Global Touring have been able to free up their teams to focus on innovation rather than constantly firefighting technical issues. The session will also explore how the platform has been designed with future growth in mind, making it straightforward to add new brands when the time comes.
Flexibility in design will be another highlight of the webinar. Attendees will see how Drupal makes it possible to strike the right balance between consistency and individuality. A strong set of reusable components provides a shared foundation, while still allowing each brand to express its own personality through tailored layouts, visuals and interactions that speak to different audiences.
The webinar will also showcase how Drupal takes the pain out of content management. The platform has been designed to give content teams real confidence, whether they are experienced editors or new to the CMS. Clear backend labelling, thoughtful workflows and smart architectural decisions mean teams can manage and publish content with ease today, while knowing the platform is ready to grow and evolve in the future.