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Drupal,

Digital Marketing,

Ecommerce

Implementing Google Certified Shops code...

Introduction Google have made available their Google Certified Shops feature in the UK. Any online shop who applies to become a Google Certified Shop and implements the code on their site, will go through a ‘verification period’ which lasts from 30 days to 3 months (depends on the amount of orders you get per month); and at the end of the period you will become an official Google Certified…

Digital Marketing,

SEO

Facebook Notifications

We at Zoocha like to discover new technology; and as the generalized geeks we are the new Facebook notification functionality took a shine to us. Notifications on Facebook enable you to re-engage your audience after a period of dormancy or low activity, they are effective in giving a nudge or updating users into coming back. The new notification set up allows app owners to interact on a whole…

Digital Marketing,

News

Zoocha help Games Workshop create...

In July 2011, Games Workshop, the global leader in tabletop fantasy game play, launched a new rule book for their flagship Warhammer game called ‘Storm of Magic’. Extensions to the Warhammer game are big news in the gaming community and are accompanied by a whole new range of products sold online and via Games Workshop hobby centres throughout the world.In order to engage the global community…

Digital Marketing,

News,

SEO

Google Instant

Unless you are in a media blackout zone, you will have heard today that Google have started to roll out 'instant search' – a new tool that delivers search results while you are typing the search term. Pause for 3 seconds “mid-keyword” and it will display results based on what you have typed so far. Even just in the last 12 hours, there have been a spectrum of opinions ranging from mild…

Digital Marketing

Customer Experience and Consumer Engagement

Customer experience tends to focus on functional aspects of service deliver; ease of use, accessibility, speed and convenience. For consumer goods brands, product quality is central to the customer experience. Online, the rules are the same, though the nature of the consumer interface makes consumers less tolerant of failure. Why battle against a slow or poorly designed website, when there…

Digital Marketing

Social Media Marketing – Where...

So, everyone is talking about social networking. It seems that if you are a marketing professional, not having a strategy for social media is perceived as admitting failure. This has led to a rush of poorly conceived and often poorly executed attempts to develop brand presence in social networks. Some of the basic principles of marketing go out of the window, as if they no longer apply in…