Wokingham Borough Council
In July 2022, Zoocha partnered with Wokingham Borough Council on a LocalGov Drupal redesign, including four microsites: Countryside, Fostering & Adoption, SENDIASS, and School Hub.
Reduction in time consuming sessions
Fewer searches needed to find information
Seconds reduction in search times
The ask
Having felt that the existing platform contained excessive content that made finding answers a challenging effort, Wokingham Borough Council (WBC) needed a fresh, user-centred platform that would simplify navigation, cut through content overload and thus create a more user friendly environment. In addition to the main site, the council required four fully integrated microsites, all consistent in look, feel, and function.
The approach
Zoocha leveraged Storybook as our front-end tool of choice to support clear and consistent platform structure and visual identity. This allowed the WBC team to easily manage content, with consistent templates throughout the platform. Through effective prioritisation, Zoocha were able to allow the WBC team to populate content into the site concurrently with development, facilitating a rapid launch process.
For the microsites, our team made an effort to work as effectively as possible by extending the main theme and sharing back-end code between the microsites, driving a lower overall cost.
Furthermore, through modern AWS SSM deployments, as well as using Terraform, Zoocha has the ability to define the infrastructure in code, meaning that all changes are fully tracked. Therefore, even after the launch of the site, developers can identify the root of any issues, as well as contributing continuous improvements with little effort.
The results
Since launch, the Wokingham Borough Council platform has received positive feedback. In the first four weeks post launch, we saw an improvement in user access to content, with a 37.9% decrease in time-consuming sessions of over 10 seconds to locate their desired information.
Furthermore, the drop in average search time from 33 seconds to 25 seconds indicates that the site offers search functionality that produces the correct page with a considerably faster loading speed. This, supported by a 33.5% lower search rate exhibits a clearer path to users’ required answers simply through the main site structure. The platform is now faster, more consistent, and easier to manage.
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