Topdeck Travel
Topdeck approached Zoocha for a ‘project rescue’ after a previous agency stalled for nearly two years. Zoocha launched the new e-commerce site under tight budget and timeline pressures, followed by rebrand and optimisation.
Month MVP delivery timeline
Conversion rate increase
Page speed performance increase
The ask
Topdeck required the rapid launch of an MVP that met their key business goals with particular focus on the development of a functional and user-centred checkout process. The platform architecture lacked scalability and was failing to support the ambitious growth plans of the Topdeck brand and sister sites.
Approach
Tackle the ‘quick wins’
Zoocha began by assessing the quality of work that had already been completed and addressing any ‘quick wins’ that could be implemented to advance work, this included resolving the backlog of over 100 bugs. This allowed us to rapidly fix issues that were impacting conversion and user experience.
Drupal commerce
In order to increase conversion rate, the Zoocha team focused on a re-architecture of the entire commerce flow, implementing Drupal Commerce as a replacement for the previous custom coded, clunky checkout process. This improved the speed of transaction for end users, as well as the order management process for the Topdeck team. This was coupled with migrating tens of thousands of users and orders onto the new platform and implementation of the new order management system, Travel Studio.
Launching microsites
This development was undertaken with the understanding that code would need to be reused to launch Blue Roads and Back Roads Touring shortly after launch. This was achieved within just eight weeks after launch as our team implemented a forked version of the original codebase for each site.
Agile project management
The biggest challenge for our team throughout this project was the punishing timeline and the inception process of taking on a long standing development that had been abandoned. Our team sought to understand Topdeck’s key goals from the offset, allowing their priorities and expertise to guide the prioritisation of each requirement for the MVP.
Throughout this process Zoocha invited the Topdeck team to maintain complete visibility over the entire process through access to the Jira board, Confluence suite and regular participation in the agile process, ensuring that our team remained accountable to delivery at all times.
The results
Zoocha were able to launch the MVP for Topdeck within just 3 months from project inception and continue to work in partnership with their team. A key element of this partnership has been the continuous development of their platform; this has included working with a 3rd party design agency to implement the new rebrand after launch and the implementation of performance and SEO enhancements.
Zoocha considers Topdeck Travel as one of our key partners as we continue to support and maintain their platform on performant AWS infrastructure into the coming years.
Visit website
Our values here at Global Touring are Stay Curious, Don’t pass the buck, Choose transparency, and Together we go further. And collectively as one big team across GT and Zoocha, I have seen these all demonstrated by the bucket load throughout the project Topdeck Travel
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Rebuilding Visit Valencia’s Drupal site into a high performance platform
Helping Coral Gables create a smarter website and streamline their digital platform all while keeping users at the heart of the experience.
Rebuilding Wokingham Borough Council’s digital platform and four microsites, cutting search times by nearly a third
Bringing the RBKC museums to life through engaging design that balances accessibility with unique visual appeal.