Articles

Digital Marketing,

UX & Web Design

Higher Education: Managing Content Sprawl & International Recruitment in Digital

The Problem Facing Universities University websites are the digital front door to an institution, playing a pivotal role in conveying its value proposition and reflecting its culture, community and values to a range of diverse audiences. However, in an increasingly competitive market with continuously evolving staff and student expectations, the days of a glossy…

Feb 21, 2025 Higher Education: Managing Content Sprawl...

Digital Marketing,

UX & Web Design

How Digital Analytics can boost results by enhancing your users' experience

Why is Digital Analytics Essential? Digital analytics is like putting a magnifying glass on the behaviour of users on your site. Continuous monitoring of analytics ensures that you stay on top of the game, ahead of the competition and find any problems as early as possible, whilst they are easy to fix and crucially before you see a downturn in user satisfaction…

Feb 4, 2025 How Digital Analytics can boost...