Last Friday saw another Responsive Conference take place at the Dome in Brighton. I had previously heard a lot about the conference, this being the third and (I believe) final outing I was thrilled that we managed to secure some tickets for myself and a selection of the Zoocha team members. From seeing the impressive list of speakers I was sure it would be a great conference, but I had no idea how much information, insight and motivation I would be taking home.
Google have made available their Google Certified Shops feature in the UK. Any online shop who applies to become a Google Certified Shop and implements the code on their site, will go through a ‘verification period’ which lasts from 30 days to 3 months (depends on the amount of orders you get per month); and at the end of the period you will become an official Google Certified shop.
We at Zoocha like to discover new technology; and as the generalized geeks we are the new Facebook notification functionality took a shine to us. Notifications on Facebook enable you to re-engage your audience after a period of dormancy or low activity, they are effective in giving a nudge or updating users into coming back.
In July 2011, Games Workshop, the global leader in tabletop fantasy game play, launched a new rule book for their flagship Warhammer game called ‘Storm of Magic’.
Unless you are in a media blackout zone, you will have heard today that Google have started to roll out 'instant search' – a new tool that delivers search results while you are typing the search term. Pause for 3 seconds “mid-keyword” and it will display results based on what you have typed so far. Even just in the last 12 hours, there have been a spectrum of opinions ranging from mild interest to panic.
You may have seen our blog post around four months ago when we were chosen by iNTERTAIN to build a competition site for highlight comedy’s ‘Big Weekend’? Well, four months on and we’re proud to announce that we’re still working very closely with iNTERTAIN. This time we’ve developed and built two micro-sites for highlight, as part of their Christmas campaign.
Customer experience tends to focus on functional aspects of service deliver; ease of use, accessibility, speed and convenience. For consumer goods brands, product quality is central to the customer experience. Online, the rules are the same, though the nature of the consumer interface makes consumers less tolerant of failure. Why battle against a slow or poorly designed website, when there are countless other websites just a 'google' away?
So, everyone is talking about social networking. It seems that if you are a marketing professional, not having a strategy for social media is perceived as admitting failure. This has led to a rush of poorly conceived and often poorly executed attempts to develop brand presence in social networks. Some of the basic principles of marketing go out of the window, as if they no longer apply in this new media environment.