February 2010 - Blog Posts

Feb 2 2010

Social Media Marketing – Where, what, why, how (and who)!

zoocha-admin 0 Comments Digital Marketing

So, everyone is talking about social networking. It seems that if you are a marketing professional, not having a strategy for social media is perceived as admitting failure. This has led to a rush of poorly conceived and often poorly executed attempts to develop brand presence in social networks. Some of the basic principles of marketing go out of the window, as if they no longer apply in this new media environment.

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