VisitBritain Corporate
As part of VisitBritain’s digital overhaul, Zoocha partnered with three departments, including the team behind visitbritain.org, to redesign and restructure the site on a modern, flexible platform.
The ask
The Corporate team wanted a site that was more flexible in terms of content management and that would be able to provide a significantly improved user experience. One other fundamental requirement of the site build was to develop some innovative new ways to present vast amounts of detailed insights data, which their in-house research team curated, to visitbritain.org’s broad cross-section of users.
These visualisations would replace the large number of downloadable Excel spreadsheets and Pivot tables that were being used to provide users with the data they were looking for.
The approach
With the collaboration of Zoocha’s UX / design and Drupal development team, the end result incorporated a wide range of user friendly data visualisations. This included an interactive world map and a variety of dynamic tables and charts (built using a D3.js library), which surface complicated total UK & regional market data in new and inspiring ways.
Behind these visual delights sits a powerful database and importer function through which the data is passed from the research team into the site and called by the user as they interact with the charts and tables.
The results
VisitBritain.org was transformed into a flexible, modern platform that made complex tourism insights accessible and engaging.
Key outcomes included:
- Dynamic visualisations replacing static spreadsheets, giving users new ways to explore International Passenger Survey (IPS) data
- CRM integration with SugarCRM to streamline corporate workflows
- Solr-driven search enabling fast, relevant discovery of resources
- SlimPHP-powered API supporting live data updates to charts and tables
- Publication workflows configured with Drupal Workbench to improve editorial control
- Auto-generation of spreadsheets, ensuring users could still download fresh data when required
By reshaping user journeys and making insights easier to access, the new platform boosted engagement and delivered lasting value for VisitBritain’s corporate audience.
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